Table of Contents
Introduction
Perfume isn’t just about smelling good; it’s about showing off your style, your mood, sometimes even your whole vibe. If you’re into Arabic fragrances, you’ve probably heard of 24 Carat Pure Gold Eau de Parfum by Lattafa. This one’s famous for its rich, long-lasting scent and that classy gold bottle.
The thing is, everyone wants a piece of it now, so the Indian market is flooded with copies and knock-offs, all at wildly different prices.
So, what’s real? What’s fake? Where do you buy the original? This guide lays it all out: authentic 24 carat perfume price in India, how to spot the genuine stuff, best buying sources, and a quick FAQ to help you shop smart.
What is 24 Carat Perfume?

When people say “24 Carat Perfume,” they usually mean Lattafa’s 24 Carat Pure Gold EDP. It’s a unisex scent from the UAE, packed with warm, oriental notes of rose, vanilla, amber, and oud. There’s a real sense of luxury to it.
But over time, a bunch of brands have hopped on the “24 Carat” train. Some are legit alternatives, but a lot are just cheap imitations that don’t come close to the real Lattafa version.
Authentic 24 Carat Perfume Price in India
Here’s a clear look at what you should actually pay (and where). These verified listings represent the average luxury perfume cost of 24 Carat variants sold in India:
| Brand & Variant | Size | Price Range (₹) | Verified Seller / Source |
|---|---|---|---|
| Lattafa 24 Carat Pure Gold EDP (Unisex) | 100 ml | ₹1,499 – ₹1,599 | Scentsation India, Perfume Palace |
| LaPink 24 Carat French Luxury Perfume for Men | 100 ml | ₹899 – ₹1,199 | Nykaa, Zop.in |
| Generic “24 Carat Perfume Spray” | 100 ml | ₹749 | Madni Store |
Quick takeaway:
- The original Lattafa 24 Carat Perfume (100 ml) usually costs between ₹1,400 and ₹2,000, depending on the store and offer.
- Anything priced under ₹1,200 for a 100 ml bottle is very likely not authentic Lattafa or is a low-quality imitation.
Original vs Duplicate: Spot the Differences
| Comparison Point | Original Lattafa 24 Carat | Duplicate / Imitation |
|---|---|---|
| 24 Carat Perfume Price (100 ml) | ₹1,400 – ₹2,000 | ₹400 – ₹900 |
| Packaging Quality | Premium box, embossed logo, batch code, “Made in UAE” | Flimsy box, typos, missing code |
| Fragrance Longevity | 6 to 8 hours (long-lasting and strong) | 1 to 2 hours, fades quickly |
| Seller Type | Authorized sellers and fragrance retailers | Random local or unverified sellers |
| Bottle Quality | Heavy glass bottle with a gold finish | Lightweight or dull bottle design |
Pro tip: If the deal looks too good to be true, it probably is. Always double-check brand name, packaging, and batch code before buying.
How to Spot the Original 24 Carat Perfume
| Check This | What to Look For in the Original |
|---|---|
| Brand Name | Should clearly say Lattafa Perfumes on both the box and the bottle |
| Batch Code | Always printed on the box and bottle; can be verified online |
| Packaging | Clean, neat wrapping, sharp fonts, no spelling errors |
| Origin Label | “Made in UAE” and importer info clearly visible |
| Price Range | Anything under ₹1,300 for 100 ml is suspicious |
Trusted Online Stores in India

Want the genuine deal? Stick to the best buying sources that sell original Lattafa perfumes or verified alternatives.
| Store Name | Product / Variant | Current Price (₹) | Notes |
|---|---|---|---|
| Scentsation India | Lattafa 24 Carat Pure Gold EDP (100 ml) | ₹1,499 | Verified Indian retailer |
| Perfume Palace | Lattafa 24 Carat Pure Gold (100 ml) | ₹1,599 | Trusted source, imported stock |
| Nykaa / Zop.in | LaPink 24 Carat Perfume (100 ml) | ₹899 – ₹1,199 | Genuine Indian variant |
| FragranceX.com | Lattafa 24 Carat Pure Gold (100 ml) | ₹1,500+ | Ships original worldwide |
Buying Tips for Best Value
- Compare before you commit: Check at least two reliable stores to confirm the average 24 carat perfume price.
- Avoid no-brand listings: Generic “24 Carat” bottles without brand mention are risky.
- Keep your proof: Save the box and invoice in case of authenticity issues.
- Try smaller first: If possible, test a mini or travel size before buying 100 ml.
- Store it smart: Keep the perfume in a cool, dark place to preserve its scent and longevity.
Summary
The Lattafa 24 Carat Perfume has become a cult favorite for those who love Arabic luxury scents. In India, the real deal Lattafa 24 Carat Pure Gold Eau de Parfum (100 ml) costs roughly ₹1,400 to ₹2,000.
Cheaper versions sold at ₹700–₹900 are usually either different brands (like LaPink) or low-quality duplicates that don’t deliver the same performance or depth.
Always cross-check the brand, packaging, and price before purchasing. The right perfume is worth paying a little extra for, especially when it comes to long-lasting luxury.
FAQs
What’s the real price of the original 24 Carat Perfume in India?
The genuine Lattafa 24 Carat Pure Gold EDP (100 ml) is priced around ₹1,499 to ₹1,599 on trusted Indian fragrance stores.
How do I know my perfume is genuine?
Check for Lattafa Perfumes branding, clear batch code, neat packaging, and the “Made in UAE” label.
Is 24 Carat perfume unisex?
Yes, the Lattafa 24 Carat Pure Gold is a unisex perfume ideal for both men and women.
How long does the real 24 Carat scent last?
An authentic bottle lasts 6 to 8 hours on skin and even longer on fabric.
Why are some “24 Carat” perfumes so much cheaper online?
Lower prices often mean it’s not the Lattafa brand, or it’s a duplicate version, hence the quality difference.
Conclusion
Buying perfume online isn’t always straightforward, especially when it’s as popular as 24 Carat Pure Gold. The trick is knowing what you’re paying for and ensuring the product matches the expected luxury perfume cost.
If you want the authentic Lattafa 24 Carat Perfume, expect to pay ₹1,400 to ₹2,000 for 100 ml. Look for sturdy packaging, a batch code, and the unmistakable “Made in UAE” mark. Anything significantly cheaper is likely a fake or an unrelated version.
Stick with the best buying sources like Scentsation India, Perfume Palace, and LaPink for reliable fragrance options. That way, you’ll get the true 24 Carat Perfume experience — rich, long-lasting, and every bit as luxurious as it’s meant to be.

