Parineeti Chopra highlights La Pink’s Ideal Bright Serum in #GlowWithParineeti campaign

Parineeti Chopra highlights La Pink’s Ideal Bright Serum in #GlowWithParineeti campaign

Mumbai: La Pink has announced a new campaign, #GlowWithParineeti, featuring its brand ambassador, Parineeti Chopra. The campaign centres on the company’s Ideal Bright White Haldi Face Serum, which Chopra says she uses as part of her daily skincare routine.

“I’ve always believed that skincare should be honest — it should work, and it should be good for your skin and the environment. That’s why I love La Pink. Their Ideal Bright Serum has completely changed my routine. My skin feels fresher, brighter, and deeply hydrated — and the best part is, I don’t have to worry about hidden nasties like microplastics,” Chopra said.

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