Clean beauty brand La Pink has outlined its growth strategy, aiming to achieve Rs 100 crore in revenue by 2028 as it expands its presence in India’s direct-to-consumer beauty market.

The company is positioned around 100 percent microplastic-free formulations and continues to focus on developing skincare products aligned with sustainability and performance-led consumer demand.

La Pink is strengthening its omnichannel approach by scaling its presence across online marketplaces, its direct-to-consumer website, and offline retail channels. The brand is also increasing its focus on Tier II and Tier III markets, alongside partnerships with marketplace and quick commerce platforms to support wider reach and accessibility.