Actor and skincare advocate Parineeti Chopra has partnered with clean beauty brand La Pink to unveil the company’s latest launch – the Ideal Bright White Haldi Face Serum. Positioned as a performance-driven yet environmentally conscious product, the serum is at the center of La Pink’s new #GlowWithParineeti campaign.

The product aims to address key skincare concerns such as dullness, uneven skin tone, pigmentation, and dryness, while staying true to La Pink’s clean beauty principles.