La Pink Strengthens Retail Presence with Launch of Ideal Bright Serum

La Pink Strengthens Retail Presence with Launch of Ideal Bright Serum

Actor and skincare advocate Parineeti Chopra has partnered with clean beauty brand La Pink to unveil the company’s latest launch – the Ideal Bright White Haldi Face Serum. Positioned as a performance-driven yet environmentally conscious product, the serum is at the center of La Pink’s new #GlowWithParineeti campaign.

The product aims to address key skincare concerns such as dullness, uneven skin tone, pigmentation, and dryness, while staying true to La Pink’s clean beauty principles.

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