La Pink, a brand recognized as “India’s first beauty brand with 100 percent Microplastic Free formulations,” is expanding its retail reach by joining Blinkit, a leading quick commerce platform in India. This partnership is positioned to increase product accessibility and convenience for consumers who are increasingly incorporating quick commerce into their everyday purchasing habits. With the integration, La Pink’s portfolio, consisting of face washes, moisturizers, serums, creams, and perfumes, becomes available on the Blinkit app, providing instant access and delivery of skincare products in 10 minutes.

Nitin Jain, Founder, La Pink stated, “At La Pink, our mission has always been to provide safe, effective, and sustainable personal care solutions without compromising on quality. Partnering with Blinkit allows us to reach consumers faster, catering to their demand for instant access to everyday essentials. Quick commerce is reshaping how people shop, and we are excited to be part of this retail evolution by ensuring our products are readily available when and where customers need them.”