Bengaluru: In a beauty market often awash with half-told ingredient stories and fleeting trends, La Pink was launched with a rather uncommon proposition of being 100% microplastic-free.

In 2019, entrepreneur Nithin Jain, who spent years in family businesses across various sectors, discovered that beauty products containing microplastics were being banned in European markets. This triggered the identification of a clear gap in the Indian skincare industry.