This festive season, La Pink, India’s first beauty brand with a 100% microplastic-free formulation products, launches its new campaign “Purity that Belongs to Our Roots”, timed with the celebrations of Lohri and Makar Sankranti. The campaign brings together age-old traditions and modern skincare choices, highlighting how purity remains central — in rituals, in values, and in what we apply on our skin.