La Pink, India’s first 100% microplastic-free beauty brand, has launched its festive campaign ‘Purity that Belongs to Our Roots’ around Lohri and Makar Sankranti, blending cultural rituals with conscious skincare. The film follows a woman’s journey from Lohri’s bonfire—symbolising letting go of impurities—to Makar Sankranti’s sunrise, reflecting renewal through everyday skincare routines. Rooted in festive symbolism, the campaign reinforces La Pink’s belief that purity is both a traditional value and a modern, everyday commitmen