Formulation first, marketing second: The startup philosophy behind La Pink’s rise

Adgully has been turning the spotlight on the entrepreneurs who fought against all odds to bring their dreams to fruition in our special series – START-UP STARS. We at Adgully wholeheartedly support the ‘Vocal for Local’ movement and have been featuring numerous local/ homegrown businesses, brands, and Apps in the country launched in the last few years. 

In conversation with Adgully, Nitin Jain, Founder and Director of La Pink, takes us behind the scenes of building India’s first 100% microplastic-free beauty brand — a mission-led venture rooted in ingredient integrity, scientific clarity, and a fierce commitment to clean skincare. From identifying silent toxins in everyday beauty routines to championing White Haldi and regionally trusted actives, Jain shares how La Pink isn’t just a brand, but a quiet revolution. He opens up about the battle against misinformation, earning trust in Tier 2 and Tier 3 cities, and what it really takes to challenge the beauty industry’s deepest norms — all while scaling a purpose-driven company that puts people and the planet first.